In accordance with the requirements of the Television Act 1954, the Authority builds, owns and operates the television transmitting stations. It selects and appoints the contractors to provide programmes for transmission from these stations. The contractors (more generally known as the programme companies) pay the Authority a rental related to the population coverage of the station or stations for which they provide programmes. They meet the cost of their ITA rentals, the cost of providing programmes and of their operations generally from advertising revenues. The Authority’s further duty is to ensure that the programmes provided are in accordance with the terms of the Act, and that the advertising transmitted is strictly controlled. Neither the Authority nor the companies draw any income from licence fees or other public funds.

The Nature of the System

The structure created by the Authority within the general framework laid down by the Television Act constitutes an entirely new combination of public and private initiative. In contrast to the unitary organisation with regional branches developed by the BBC, the Television Act requires the appointment of “a number of programme companies independent of each other both as to finance and control”. Moreover, Section 5(2) of the Act lays down that “It shall be the duty of the Authority to do all that they can to secure that there is adequate competition to supply programmes between a number of programme contractors independent of each other both as to finance and as to control”.

Only the existence of two directly competing companies in each service area could fully secure “adequate competition”. However, the frequencies which the Authority was granted were sufficient only to enable it to cover the whole country with a single network of stations. The Authority might have introduced direct competition in certain of its areas by building two stations, but only at the cost of leaving other areas without even one ITA service. The Authority therefore decided that while the limitations on its frequencies continued, it must use them to give national coverage by a single network.

Given one service only, the Authority had to choose the broad pattern of programme contracting which it would adopt. The fundamental choice was between a “unitary” system with a single programme company based in London providing programmes for the whole network of stations, and a plural system of separate programme companies for the individual areas of the country. There were sound social arguments for the appointment of separate companies to serve individual stations, and particularly for the communities outside London to be served by independently conducted programme companies rather than operated merely as satellites of a central group of London companies. The Authority, at the beginning of its life in 1954, therefore chose to adopt the plural form of organisation and has steadily pursued this policy ever since.

The adoption of a plural system did not of itself provide full competition to “supply programmes”, nor could it deny a programme company a local monopoly of viewers on the days for which it provided programmes. The Authority therefore sought from the beginning to introduce other competitive elements into the system. To avoid a London monopoly by one company there emerged the plan of enlarging the base from London to include, as well as the capital, the North and the Midlands and of appointing a total of four companies to serve this enlarged area. This was achieved by the division of the concession in each of the three areas into two parts, the weekdays and the weekends, and the creation of a mosaic of companies, stations, and days in a pattern which would support four independent companies.

The production of television programmes of national appeal demands large resources in the right places. It is no accident that networking – the supply of programmes for national use from some central source – is a common feature of broadcasting systems of all types in all the countries of the world. Effective television requires a high degree of specialisation in such programme categories as drama, light entertainment and variety, documentary programmes, sport, current affairs, children’s programmes, religious programmes and school programmes. And specialisation in any of these fields is practicable only when production is large enough to permit it. The distinctive features of Independent Television are not that it has a “network”, but that the supply of the main body of national programmes is provided by four separate companies, each of the four large enough to hold its own with the others, rather than originating from a single organisation; and that outside the most populous areas, programmes are provided by eleven smaller companies rather than by the extension of the geographical responsibilities of the four large companies and the creation of no further companies at all.

Fundamentally every one of the fifteen Independent Television companies is a regional company, the four largest no less than the remaining eleven; for each company is appointed to provide programmes for a particular area, and no company has any contractual rights or duties outside its own area. In each of the fourteen areas, the local programme company is responsible for providing all the programmes, whether these are produced by the company itself or acquired from other programme companies or other sources. Each local programme company as far as possible arranges its programmes into the pattern that best suits its region, subject always to conformity with the Authority’s directions in the matter of balance, quantity and quality.

The post The ITV system appeared first on THIS IS ALPHA from Transdiffusion.

The Midlands: The ITA’s transmitter at Lichfield was opened on 17th February 1956. It serves a population of 8¾ million. Programmes are provided by Associated TeleVision Ltd. (ATV) from Mondays to Fridays and by ABC Television Ltd. on Saturdays and Sundays.

The North: A population of 12½ million in Lancashire and Yorkshire is served by the ITA’s transmitters at Winter Hill and Emley Moor, opened in 1956. Programmes are provided by Granada TV Network Ltd. from Mondays to Fridays and by ABC Television Ltd. on Saturdays and Sundays. ITA Regional Officer: S. D. Murphy, Astley House, Quay Street, Manchester 3. Manchester Blackfriars 2707.

Scotland: THE ITA SCOTTISH COMMITTEE: Professor David Talbot Rice, M.B.E. (Chairman); Mr. Frank Donachy, O.B.E. 3 Mr. ]ohh Fergus, F.I.P.A.; The Rev. Arthur H. Gray; Dr. H. Stewart Mackintosh, C.B.E.; Sir William MacTaggart, P.R.S.A.; Mrs. T. N. Morgan; Miss Barbara L. Napier, J.P.; The Rev. Dr. W. A. Smellie.

Scotland is served by five of the ITA’s transmitters. A population of 4 million in Central Scotland is reached by the Black Hill station opened in 1957, the first after the three main areas had been covered. Programmes are provided by Scottish Television Ltd. (STV). North-East Scotland, with a population of 1.4 million, is served by the transmitters at Durris and Mounteagle, opened in 1961. Programmes are provided by Grampian Television Ltd. The southern borders of Scotland are served by the Caldbeck and Selkirk transmitters with programmes provided by Border Television Ltd. ITA Regional Officer for Scotland: John Lindsay, 147 West Regent Street, Glasgow C.2. Glasgow City 3130. (The Regional Officer for North-East England deals with the Border area.)

Wales and the West of England: THE ITA WELSH COMMITTEE: Mr. Jenkin Alban Davies, J.P. (Chairman); Dr. Ivor Davies; Miss Norah Isaac; Mrs. Enid Watkin ]ones; Mr. Thomas Ieuan Jeffrys Jones, M.A.; Major General Lewis Owain Pugh; Mr. Leslie Richards; The Rev. D. R. Thomas, M.A.

Two companies, TWW Ltd. and Wales (West & North) Ltd. (WWN), provide programmes for the Authority to broadcast to Welsh viewers. In addition to its responsibilities in South Wales, TWW also covers a wide area in the West of England; it provides programmes for the ITA’s transmitter at St. Hilary, opened in 1958, serving a population of 3.3 million. The technical difficulties of the area covered by Wales (West & North) Ltd. are indicated by the fact that three transmitters are needed in South-West, North-West and North-East Wales to broadcast its programmes to a population of about 1 million. These transmitters opened during 1962-63. ITA Regional Officer: L. J. Evans, Arlbee House, Greyfriars Place, Greyfriars Road, Cardiff. Cardiff 28759.

Southern England: Southern Television Ltd. provides programmes for Southern England from Kent to Dorset, an area which is not easily defined geographically or technically. The ITA’s transmitters at Chillerton Down on the Isle of Wight (opened in 1958) and at Dover (opened in 196O) serve a population of 4.3 million. ITA Regional Officer: Cmdr. G. W. Alcock, O.B.E., R.N. (Rtd.), 3o Portland Street, Southampton. Southampton 29115.

North-East England and Border Regions: The North-East of England, with programmes provided by Tyne Tees Television Ltd., is geographically, technically and socially well defined, consisting basically of the main part of the counties of Northumberland, Durham and the North Riding of Yorkshire. A population of 2.7 million is served from the ITAs transmitter at Burnhope, opened in 1959. Border Television Ltd. serves two nationalities as its area straddles the Anglo-Scottish border, its programmes being broadcast by one transmitter at Caldbeck and another at Selkirk in Scotland (opened 1961) to a population of nearly half a million. ITA Regional Officer: R. J. F. Larimer 32-4 Mosley Street, Newcastle-upon-Tyne. Newcastle 61-0148.

East Anglia: This was the first predominantly rural area in which the Independent Television Authority appointed a programme contractor, Anglia Television Ltd. This area is again both historically and geographically well defined. The topography of the area necessitated the first 1,000 ft. mast erected for the Authority, to serve a population of 2½ million. Programme operation commenced in 1959. ITA Regional Officer: Major General D. A. L. Wade, C.B., O.B.E., M.C., Century Insurance Building, 24 Castle Meadow, Norwich. Norwich 23533.

Northern Ireland: THE ITA ULSTER COMMITTEE: Sir Lucius O’Brien (Chairman); Mr. John G. Colhoun; Rev. Dr. C. B. Daly; Mr. G. B. Newe, O.B.E.; Mrs. G. Seth; Professor C. L. Wilson; The Rev. J. H. Withers.

The Province of Northern Ireland is served by two transmitters. The major one near the principal centre of population, the Belfast area, opened in 1959. The second, at Strabane in the west of the Province, opened early in 1963. Programmes are provided by Ulster Television Ltd. The population served is 1.4 million. ITA Regional Officer: W. H. Wilson, 5 Donegall Square South, Belfast. Belfast 30818.

South-West England and the Channel Islands: Another geographically well-defined area is the South-West of England, consisting of the peninsula of Cornwall, Devon and parts of Somerset and Dorset. Westward Television Ltd. serves a population of 1.6 million from the ITA’s transmitters at Caradon Hill and Stockland Hill (opened in 1961). Programmes for the Channel Islands are provided by the smallest of all the fifteen ITV programme companies, Channel Television Ltd. Programme operation commenced during 1962. ITA Regional Officer: W. A. C. Collingwood, O.B.E., Royal London House, Armada Way, Plymouth. Plymouth 63031.

The post ITV’s regional pattern appeared first on THIS IS ALPHA from Transdiffusion.